Indie Pop target audience
The genre is mainly an audience aged 16 to 25 who consume the music through streaming apps such as Spotify and Apple Music, and discover it through social networking advertisements and the media e.g. TV adverts and adverts/promotion on music apps.
Indie pop originates from indie rock and 1960's girl-group pop, however the gender is balanced between a male and female audience. The type of people are likely to be creative and stand out from the crowd. The audience are highly likely to listen to indie/pop songs for the music and not the artist, and so the video's are quite basic and low budget, however they can be interesting or quirky at times.
52% of people who watch pop music videos are females and the age group who use Youtube most is 25-34 year olds, I will bare this in mind when targeting my video to the audience.
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