16-25 year old middle and upmarket media literate audience
Social Class:
Middle and upmarket audiences; this particular demographic would likely have access to disposable income - because of this i could then include ticket prices for concerts with VIP packages and merchandise on my website that would then appeal to my audience. However because of the age of my demographic it's reasonable to believe that most of my audience will be relying on their carers income as they're in full time education; others will likely be in university and are therefore most inclined to be interested in more complex and thought provoking ideas and messages with music videos.
Media Literacy:
An audience being media literate means that as they would watch a music video they would be able to decode, evaluate, analyse what they're watching and recognise the messages within the video that the producer has put there on purpose to create meaning.
Gender:
The target audience follows both male and female who might have an interest towards a style of music that tends to be classed as 'indie' or ‘alternative'. However my music video may stray towards the female audience but I will try to be appealing for both audiences in my NEA with the use of different groups and I will make the storyline inviting for the target audience.
Age:
The target age audience is 16-25 and with this age demographic - who are socially aware and media literate it means that I could put messages or ‘Easter eggs' into my music video that could really entice and engage the target audience. As well as this, I will include this age demographic in my casting and who I put in my video.
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