Planing - NEA Pitch

 

Planing - story board - initial

This is my story board for some of the reoccurring shots and narrative ideas that I'm going to be using throughout my video. This is also why I haven't  created a full storyboard because I'm also going to have quick switches between scenes while also creating my narrative/story for my audience.

Generic research - case study 3

 

Generic research - case study 2

 

Planing - Website Mock up - initial page

 

 

Generic research - case study 1

 

Planing - Initial ideas of shot types, location and action for the music video

 

Audience research - AUDIENCE PROFILE

                                         Audience Profile

                                   16-25 year old middle and upmarket media literate audience 

Social Class:

Middle and upmarket audiences; this particular demographic would likely have access to disposable income - because of this i could then include ticket prices for concerts with VIP packages and merchandise on my website that would then appeal to my audience. However because of the age of my demographic it's reasonable to believe that most of my audience will be relying on their carers income as they're in full time education; others will likely be in university and are therefore most inclined to be interested in more complex and thought provoking ideas and messages with music videos. 

Media Literacy:

An audience being media literate means that as they would watch a music video they would be able to decode, evaluate, analyse what they're watching and  recognise the messages within the video that the producer has put there on purpose to create meaning.  

Gender:

The target audience follows both male and female who might have an interest towards a style of music that tends to be classed as 'indie' or ‘alternative'. However my music video may stray towards the female audience but I will try to be appealing for both audiences in my NEA with the use of different groups and I will make the storyline inviting for the target audience. 

Age:

The target age audience is 16-25 and with this age demographic - who are socially aware and media literate it means that I could put messages or ‘Easter eggs' into my music video that could really entice and engage the target audience. As well as this, I will include this age demographic in my casting and who I put in my video. 

Mod board for the video

 

Audience research - Focus Group

 

Planing - Analysis of the lyrics - DOG DAYS ARE OVER

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Although I'm positive that most artists have something specific in mind when they write a song, the beauty of the art is that, when done right, the story is phrased in a way to make it accessible to many people. So, I think I have a general idea of the intent of the song, but to me specifically it tells the story of a woman who's in a relationship that she desperately wants to keep but that deep down she knows is doomed for one reason or another, and she willfully ignores that reality. She hides from the truth, she "killed it with kisses" meaning she used affection to overcome her doubts, and doesn't realize that happiness will only come when she's free of the relationship. I think the happiness is her getting dumped. 

It's unexpected, unpleasant, and unwanted (thus the bullet and train analogies), but in the end it's what's best for her. It's her chance at happiness. As such she needs to run and "leave all [her] love and [her] loving behind]. She'll never stop loving that person, but she needs to leave it in the past or she won't be happy. She won't "survive" the train/bullet to discover that it was happiness in disguise. 

However I do believe because its interpretable I do think it's about someone who's so afraid of love that they run all the time and hide from it. To have feeling's for someone has hit them "like a train on a track". They kiss it and flee again because that's how close they're willing to get. Like when there's a room you're afraid to go in or don't know what's in it, you might push the door open and jump back before you look in. Or a kiss is all they're willing to give of themselves as they see loving someone as a weakness and leaves it all behind because they think that's how they'll survive in life. 

Because of this I think that this song is suitable and meets the brief for my NEA and I feel it inspires and creates imagination and creativity from my point of view and the audiences. and with these two narratives I will choose what one I think will convey and be obvious to the audience. 

 

My song idea for the music video NEA

 "Dog Days Are Over" is a song by English indie rock band Florence and the Machine from their debut album Lungs (in 2009). It was originally scheduled for release on 24 November 2008 through Moshi Moshi Records in the UK as the album's second single, but was later pushed back for release on 1 December 2008. A day later on 2 December 2008 the single was released in download and seven-inch vinyl format through IAMSOUND Records in the US. The B-side to the single is a cover of "You got the love" by The Source featuring Candi Staton which later was confirmed as a track on their debut album and the band's fifth single. The single reached the top 30 in Canada, Ireland, the United Kingdom, and the United States.

A demo version of "Dog Days Are Over" is featured on disc two of the deluxe edition of Lungs. A six-minute, forty-second-long Optimo remix of "Dog Days Are Over" has also been made available. An acoustic version of the song was performed live on BBC 1’s Big weekend. The track has been performed at a great number of high-profile festivals through 2008 and 2009, including the Reading and Leeds festivals. The band also performed the song on the Mercury Prize 2009 awards show and BBC Introducing.

I really feel like this is a great song choice for this brief because the songs narrative is interpretive so when I come to create my narrative I will be able to crate a narrative for the audience while allowing the lyrics to convey a sense of relatability and a true connection to its audience. as well as this, I also think that this song could be meaningful in different ways while also empowering the audience if that's what I would stray towards with my narrative.